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I am passionate about education, technology and fascinated with the world of digital marketing, social media and analytics. I enjoy collaborating with academia and industry to enrich my research and bring relevant challenges to my students.

 
Read, enjoy and stay curious!

“Education is not the learning of facts, but the training of the mind to think.”
Albert Einstein 

Augmented Reality Glasses

PUBLICATIONS

  • Gutierrez, A., Khanyapuss, P., Desai, B., Alwi, S., O’Leary, S., Chaiyasoonthorn, W. and Chaveesuk, S. (2023) Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel. Journal of Retailing and Consumer Services. Available at: https://doi.org/10.1016/j.jretconser.2023.103272 

  • Manning, L., Brewer, S., Craigon, P., Frey, J., Gutierrez, A., Jacobs, N., Kanza, s., Munday, S., Pearson, S. and Sacks, J. (2023) Reflexive governance architectures: Considering the ethical implications of autonomous technology adoption in food supply chains. Trends in Food Science & Technology. Available at: https://doi.org/10.1016/j.tifs.2023.01.015 

  • Craigon, P., Sacks, J., Brewer, S., Frey, J., Gutierrez, A., Jacobs, N., Kanza, s., Manning, L., Munday, S., Wintour, A. and Pearson, S. (2023) Ethics by Design: Responsible Research & Innovation for AI in the Food Sector. Journal of Responsible Technology. Available at: https://doi.org/10.1016/j.jrt.2022.100051

  • Manning, L., Brewer, S., Craigon, P., Frey, J., Gutierrez, A., Jacobs, N., Kanza, s., Munday, S., Pearson, S. and Sacks, J. (2022) Artificial Intelligence and ethics within the food sector: developing a common language for technology adoption across the supply chain. Trends in Food Science & Technology, Volume 125, Pages 33-42, ISSN 0924-2244, Available at: https://doi.org/10.1016/j.tifs.2022.04.025.

  • Jacobs, N., Brewer, S., Craigon, P., Frey, J., Gutierrez, A., Kanza, s., Manning, L., Munday, S., Pearson, S. and Sacks, J. (2021) Considering the ethical implications of digital collaboration in the Food Sector. Patterns, ISSN: 2666-3899, Vol: 2, Issue: 11, Page: 100335. Available at: https://doi.org/10.1016/j.patter.2021.100335 

  • Vazquez, D., Wu, X., Nguyen, B., Kent, A., Gutierrez, A. and Chen, T. (2020) Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. International Journal of Information Management, vol. 53. Available at: https://doi.org/10.1016/j.ijinfomgt.2020.102135

  • Gutierrez, A., O’Leary, S., Nripendra, P.R., Dwivedi, Y.K. and Calle, T. (2019) Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. Computers in Human Behavior, vol. 95. pp. 295-306. Available at:  https://doi.org/10.1016/j.chb.2018.09.015.

  • Gutierrez, A., Slimani-Rolls, A. and Rowell, C. (2018) Assessment as a learning process: the use of Exploratory Practice to empower students as self-regulated learners via peer review. Available at: https://doi.org/10.12957/soletras.2018.34447.

  • Gutierrez, A., Boukrami, E. and Lumsden, R. (2015) Technological, Organisational and Environmental factors influencing managers’ decision to adopt cloud computing in the UK. Journal of Enterprise Information Management, 28(6), pp. 788-807. Available at: https://doi.org/10.1108/JEIM-01-2015-0001.

  • Gutierrez, A. (2011) Research-Teaching-Practice linkages: A challenge for Business Schools, Border Crossing, 1(1), pp. 25-48. Available at: https://doi.org/10.33182/bc.v1i1.520

  • Gutierrez, A., Orozco, J. and Serrano, A. 2009. Factors affecting IT and business alignment: a comparative study in SMEs and large organizations. Journal of Enterprise Information Management, 22(2), pp. 197-211. Available at: https://doi.org/10.1108/17410390910932830.

  • Gutierrez, A. and Serrano, A. 2008. Assessing Strategic, Tactical and Operational Alignment Factors for SMEs: Alignment across the Organisation's Value Chain. International Journal of Value Change Management, 2(1), pp.33-56. Available at: https://dx.doi.org/10.1504/IJVCM.2008.016117

London, UK

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